You might wonder how a centuries-old Greek philosopher can teach you how to uncover influencers and advocates on Twitter and Facebook, how to understand the sentiment of what they are saying and how all of those online conversations can affect your business and your brand, both positively and negatively.  (more…)

As a marketer, I hear my fair share of four-letter words. In fact, I utter many of them myself. But there’s one word in particular that has come to dominate my (professional) conversations, thoughts and planning more than any other word: lead. Web-to-lead, lead generation, lead nurturing, lead scoring, qualified lead, lead management…the list goes on. (more…)

Something happened this holiday season that reaffirmed my beliefs and solidified what I knew to be true.  No, I didn’t catch a glimpse of Santa or his eight tiny reindeer, but for this journalism-major-and-longtime-newswire-advocate, what I witnessed was even better:  It was the power of traditional media at work.  I saw the newspaper (that paper thing) and the radio (the thing in your car with the buttons) do what many people have unjustly claimed these media channels could no longer do: inform, educate, inspire and motivate.   (more…)

#smmeasure chat #21 recap

Happy New Year! I hope everyone had an enjoyable and safe holiday. The first #smmeasure Twitter chat of 2011 was a reflection of 2010 and what’s in store for social media in 2011.  The topics that arose in 2010 proved to be great fodder for our #smmeasure chats and I can’t wait to see what’s to come in 2011.  Big thanks to my #smmeasure co-host Sheldon Levin @sysomos.  If you have any questions or topics, tweet @smmeasure and we’ll be sure to cover it.  Follow the chat every week using Tweetchat. (more…)