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Things to consider when monitoring and measuring social media
Posted By Nick Shin On December 3, 2010 @ 4:02 pm In Social Media | 1 Comment
After a week off due to the Thanksgiving holiday last week, I was beginning to go through #smmeasure Twitter chat withdrawal. Luckily for me and the rest of the #smmeasure community, Thursday couldn’t come fast enough. Thanks to Sheldon @sysomos for coming up with engaging questions and taking on co-host duties.
#smmeasure chat #18 recap
As a preface to this week’s chat, we highlighted one of Katie Paine’s (@kdpaine ) downloadable worksheets on questions you must answer to start monitoring your social media needs . If you have any questions, tweet @smmeasure . Take a look at the full #smmeasure chat transcript . Here are a few highlights:
Q1: How do you decide what to monitor?
Q2: How often should you be reporting your findings?
Q3: How do you decide where to monitor?
Q4: Do you use automated monitoring and coding or do you do it manually?
Q5: @kdpaine’s checklist has a section for reporting. http://bit.ly/hpAvOo  How do I make my #’s matter to mgmt/clients?
Some tools mentioned by the #smmeasure community:
Check back here every Friday for chat recaps and transcripts. Join the Marketwire Facebook page  to get #smmeasure weekly topics. If you have any questions for the community, tweet @smmeasure  or @marketwire  or send me an email nshin[at]marketwire.com. Keep track of all the #smmeasure chat recaps .
Join the #smmeasure LinkedIn Group  to connect with others interested in social media and measurement. See you next week at 9:00 am PST, 11:00 am CST, 12:00 pm EST, 5:00 pm if you’re in London, and 3:00 am Friday if you’re in Melbourne.
See you next Thursday!
Article printed from Marketwire blog: http://blog.marketwire.com
URL to article: http://blog.marketwire.com/2010/12/03/things-to-consider-when-monitoring-and-measuring-social-media-2/
URLs in this post:
 Tweet: https://twitter.com/share
 Image: http://blog.marketwire.com/wp-content/uploads/2010/07/smmeasure-reflection.jpg
 @sysomos : http://www.twitter.com/sysomos
 @kdpaine: http://www.twitter.com/kdpaine
 start monitoring your social media needs: http://kdpaine.blogs.com/kdpaines_pr_m/2010/11/anyone-looking-to-start-monitoring-your-social-media-needs-to-fill-out-this-worksheet-.html
 @smmeasure: http://www.twitter.com/smmeasure
 #smmeasure chat transcript: http://wthashtag.com/transcript.php?page_id=16193&start_date=2010-12-02&end_date=2010-12-02&export_type=HTML
 http://bit.ly/hpAvOo: http://bit.ly/hpAvOo
 Social Gadgets: http://socialgadgets.fuselabs.com/
 Google Alerts: http://www.google.com/alerts
 Social Mention: http://socialmention.com/
 Sysomos: http://www.marketwire.com/mw/include.do?module=DIST&pageid=944
 Marketwire Facebook page: http://www.facebook.com/marketwire
 @marketwire: http://www.twitter.com/marketwire
 #smmeasure chat recaps: http://blog.marketwire.com/tag/smmeasure/
 #smmeasure LinkedIn Group: http://www.linkedin.com/groups?mostPopular=&gid=3258194
 Image: http://www.addtoany.com/share_save
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