Yes, it’s that time of year when top 10, end-of-year lists seem to be everywhere. People like to predict what’s to come for the year ahead, or reflect on the best (and worst) from the year that’s ending. So, to join the bandwagon, we will take the latter approach. (more…)

Some may think that 2010 was the Year of the iPad.  Others might say the year belonged to “Glee” or the “Old Spice guy.” But what happens when 2011 rolls around? What trends do you think will shape the media and how should you react to them? (more…)

Whether you’re an SEO newbie or master, link-love can sometimes be elusive if you don’t know where to find it…or, how to create optimum conditions to harness its power.

But, what exactly is link-love? It’s the authority – or weight — given to links embedded on a single Web page or press release that dictates its strength – or findability — in the eyes of the all-seeing search engine. (more…)

#smmeasure chat #20 recap

In last week’s chat, the #smmeasure Twitter chat community provided insightful social media recommendations as we discussed the year in review for social media.  To wrap up #smmeasure for 2010, Laura Fitton aka @pistachio will be joining us to answer any questions about Twitter for business.   A big “thank you” goes out to my co-host Sheldon Levine @sysomos and the entire #smmeasure chat community for making this such an enjoyable and informative Twitter chat. (more…)

As 2010 draws to a close and we look to the promise of 2011, I’d like to reflect on “the year that was” to share some highlights of where we’ve been, and insights into where we are headed. (more…)

#smmeasure chat #19 recap

The end of 2010 is quickly approaching so we wanted to take this opportunity to get the community’s input on what social media has meant to you.  What was referred to as a fad quickly became a necessity. Judging from the responses, social media is not going anywhere. (more…)

At the end of this month, we will be retiring our Social Media Fitness Program.  Otherwise known as SM 10X30, the premise of the program is to help communication professionals, new and experienced, better utilize social media to complement their business strategies.  The program provides useful tools and actionable insights in a condensed 10-day, 30-minutes-a-day format to help you understand and maximize the power of social media.  The program is email-based and can be done at your leisure — you will always have the option of going back to a workout later.  (more…)

After a week off due to the Thanksgiving holiday last week, I was beginning to go through #smmeasure Twitter chat withdrawal.  Luckily for me and the rest of the #smmeasure community, Thursday couldn’t come fast enough.  Thanks to Sheldon @sysomos for coming up with engaging questions and taking on co-host duties. (more…)

On Tuesday, October 26, 2010, Marketwire presented a one-hour webinar on how to derive business intelligence from social media.  We covered how to listen and measure social media conversations, and come up with actionable insights you can use to build your brand using Marketwire’s Sysomos products: Media Analysis Platform (MAP) and Heartbeat.  (more…)