Based in Tempe, Arizona, agencyside provides social media training for ad agencies. Bret Giles, president of the company, shares his insights, thoughts and advice. Marketwire was pleased to partner with agencyside for their annual conference, BOLO 2010, where we met and mingled with some truly fantastic folks in the digital realm. (more…)
NOTE: The following post is courtesy of Gillian Shaw, author of the Vancouver Sun’s Digital Life blog, and was originally published November 13, 2010.
While there is still much speculation over who may join the leadership race, I took a look at the social media activities of the main contenders to see if they are ready to launch a campaign. (more…)
London recently played host to PR professionals from across the US and Europe during “PR Measurement Metrics – From Concept to Implementation Reality,” a follow-up event that expanded upon the principles of PR measurement created in Barcelona earlier this year. Hosted by four key industry bodies, The International Association for Measurement and Evaluation of Communication (AMEC), The Public Relations Society of America (PRSA), The Public Relations Consultants Association (PRCA) and the Chartered Institute of Public Relations (CIPR), this event brought together many of the industry’s best and brightest to share best practice and discuss the power of effective PR programme measurement.
Last week, #smmeasure Twitter chat community member @sabrina_scott suggested the topic of employees use of social media. This week, another member helped bring a topic into discussion regarding retention and relationships with customers in social media. Thanks to @IraKates for asking engaging questions to the community, making #smmeasure a top-trending topic in Canada! (more…)
As the #smmeasure Twitter chat continues to grow as a community, I am grateful for those social media enthusiasts who participate and help spread the word.
Last week’s #smmeasure chat was on identifying and quantifying your influencers online, a highly debatable measurement topic. However, for this week we decided to focus our chat on employee use of social media. Thanks to @sabrina_scott for asking a question that so many people wanted to know about. (more…)
This week was interesting as I had to fly solo to moderate the #smmeasure chat, but I think I handled it. A big thank you to everyone who participated — it’s really you guys that make this chat informative and successful.
This week we focused on questions revolving around influence, a topic suggested by Greg Meyer of Gist. We talked about everything from where you find influencers to how to engage them. If you weren’t able to join us this time around, here’s the full transcript. So, without further ado, here’s the recap:
#smmeasure chat #15 recap (more…)
Regulating employee use of social media is no easy feat for an organization, but with increasing frequency, companies are finding out just how critical it is to mandate the behavior of those they employ when it comes to their activity on Facebook, Twitter and other social sites. Tweets, posts, comments and opinions shared by an employee can reflect directly on the company they work for, positively and negatively. For publicly traded companies, there can be even greater risk of exposure and negative repercussions if employees inappropriately share material news or make comments that breach the rules of fair disclosure. (more…)
Every week, I look forward to participating in the social media measurement chat every Thursday and interacting with a community eagerly willing to share best tips and practices. Last week’s chat on measuring word of mouth campaigns was informative with plenty of actionable insights. This week’s chat focused on what not to do when participating in social media. A big thanks to my co-host, Sysomos’ Community Manager, Sheldon Levine @sysomos.
#smmeasure chat #14 recap (more…)
