All the heavy-hitters of the magazine industry were there: the CEOs of Time, Inc., Meredith Corporation, Hearst Corporation, Conde Nast, OPRAH WINFREY herself. The place: The Fairmont Hotel in Chicago. The occasion: The 2010 American Magazine Conference. The outlook: sunny, without a cloud in the sky or on the horizon.
Amid their panicked media counterparts in the newspaper and broadcast industries, the magazine folks seem to be the only ones smiling. How can this be? With the Internet’s minions — social media, bloggers, free digital news sites – descending upon traditional print media and changing the way we receive and consume their news, drying up the once-lucrative print ad sales numbers and slashing news staffs, the members of the magazine industry have taken a different approach than abject despair: if you can’t beat ‘em, join ‘em. (more…)