Best Tools to Measure Social Media Success
Published on September 24th, 2010 by Nick Shin
We are all interested in measuring the success of our social media strategies. Last week we covered the topic of print advertising and social media. This week, I wanted to get a feel for the most popular social media tools out there, including URL shorteners, website analytics and social media analytics software. I want to thank everyone who participated and helped spread the word. And, as always, a shoutout to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.
#smmeasure chat #9 recap
Below is a small taste of the great conversation we had. Take a look at the full transcript for more tools that the #smmeasure community has recommended.
Q1: Best URL shortener (bit.ly, ow.ly, etc)? Why?
- @addy_dren: “I use @HootSuite so ow.ly and ht.ly are my favorites. Easy to use, but also give enough numbers”
- @JonClements: “bit.ly good – especially when working from a mobile. Being able to click and copy the shortened link without having to scroll over, copy, paste and all that nonsense”
- @BrianJacklin: “I’m a fan of Bit.ly solid tracking, custom urls, sidebar feature is very helpful”
- @katzpdx: “I prefer bit.ly – more robust API”
- @TsarKasim: “I will say that when I post a bit.ly link via TweetDeck, the “views” number always seems inflated.”
- @GalacticPhantom: “you can also get a free bit.ly pro beta account to customize to your url if you want. it’s on for a limited time”
- @GalacticPhantom: “the downside of bit.ly is that info about the link, who’s posted, RT, etc is a hot mess & needs a simple tree structure”
- @rochlatinsky: “I use bit.ly when I’m on web based twitter clients. and whichever one tweetdeck defaults to when im on my laptop.”
- @grmeyer: “bit.ly -> short links, named, can also add your own tracking codes”
- @dbbradle: “If you enter your Bit.ly API key in TweetDeck, it tracks them for you. I check the Bit.ly dashboard here and there”
Q1.5: What do you do with the metrics you get from the URL shortener?
- @40deuce: “I use the info from my link tracker to determine how much of our traffic comes from Twitter (as I mostly use short URLs there)”
- @dbbradle: “Collect the tested titles for an article/times of day.”
- @theelusivefish: “… Use them to gauge response”
- @WriterChanelle: “With bit.ly I see all of the twitter handles that have tweeted my link, so I follow up by checking bios and following”
Q2: Best website analytics package (Google Analytics, Compete, etc)? Why?
- @40deuce: “for my personal blogs I use Google analytics, at work we use getclicky.com”
- @inspiredtrain: “Best web analytics is always a combination of trackers. Never rely on just one source.”
- @socialskillzcom: “GAnalytics for most sites – it’s free. Some corporate clients use WebTrends – more corporate because it costs?”
- @dbbradle: “For sheer beauty I use Observer: http://bit.ly/czdrmS. For RL I use Google Analytics. “
- @theelusivefish: “Quantcast.com great source of demographics as well for folks planning ad buys”
- @PRBristolblog: “I have found Google analytics to be best, for depth of data & being able to set Goals etc”
- @BrianJacklin: “Google Analytics I think for MOST people would be more than enough. Site overlay feature is my fav”
- @goldsbrough: “GA’s customizable reporting is good and doesn’t confuse non-techy clients too much”
- @Symscio: “GA for internal analytics, Compete for external”
Q3: Best social media analytics software (Sysomos, Radian6, etc)? Why?
- @hughmacken: “one tool that does not get nearly enough credit is Gist.com I think of it as a person-centric monitoring tool.”
- @katzpdx: “Equally biased, but @twitalyzer”
Useful Blog Posts
- Twitter to launch free real-time analytics this year [link to: http://gigaom.com/2010/09/22/twitter-to-launch-free-real-time-analytics-this-year/] via @Gigaom
- How to coax social media insights from Google Analytics [link to: http://searchengineland.com/how-to-coax-social-media-insights-from-google-analytics-51074] via @sengineland
Check back here every Friday for chat recaps and transcripts. Join the Marketwire Facebook page to get #smmeasure weekly topics. If you have any topics that you would like us to discuss in the future, please tweet @smmeasure or @marketwire or send me an email nshin[at]marketwire.com. Keep track of all the #smmeasure chat recaps.
Join the #smmeasure LinkedIn Group to connect with others interested in social media and measurement. See you next week at 9:00 am PST, 11:00 am CST, 12:00 pm EST.
See you next Thursday,