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How to measure online influence: A special #smmeasure chat with Klout
Posted By Nick Shin On September 13, 2010 @ 6:19 pm In Social Media | 3 Comments
This week, we invited our first special guest to the #smmeasure chat and, needless to say, this was our most highly anticipated chat since #smmeasure was launched in July. A big thanks goes out to Klout’s Megan Berry , marketing manager, and Joe Fernandez , CEO. I also want to thank everyone who participated, submitted questions and helped spread the word. And, as always, another shoutout to Sysomos’ Community Manager Sheldon Levine @sysomos  for co-hosting the chat.
Klout , the company that created the “Klout Score,” a metric that measures online influence, began this week’s #smmeasure chat session by asking three discussion questions and then went full force into audience questions. Below is just a small taste of the great conversation we had. Take a look at the full transcript  for oodles of helpful tips.
Is a RT a sign of influence? (via @inspiredtrain)
How does @klout address the difficulty of measuring influence that’s not as direct as RTs and clicks? (via @seanward)
How do you really measure @Klout? Is it noise or real influence on certain topics on Twitter? (via @PRBristolblog)
…But, Klout doesn’t measure [influence as the ability to drive actions] (via @karensnider)
Can you confirm a new style and an old style RT is assigned the same weight by @klout (via @paulgailey)
Does checking into 4sq and posting on Twitter & Facebook impact one’s influence? (via @jgombita)
Does blog influence measure into @klout score at all? (via @MichaelNus)
What do @klout’s Facebook scores take into consideration? (via @JPedde)
Did you happen to consult any #measure folks for weighing influence in @klout score? (via @gprzyklenk)
Why is @klout in (personal) Facebook, but NOT business-oriented @linkedin? (via @jgombita)
Is your goal to #smmeasure across Facebook and Twitter as a combined metric or within each first? How far off are you? (via @paulgailey)
Fun Tweet of the Chat
Continuing the music theme from last week’s #smmeasure chat , I think we have found Klout’s theme. I love this group.
Blog post highlight
Check back here every week for #smmeasure chat recaps and transcripts. Join the Marketwire Facebook page to get #smmeasure weekly discussion topics. If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure or @marketwire. Keep track of all the #smmeasure chat recaps .
Join the #smmeasure LinkedIn Group  to connect with others interested in social media and measurement. See you next week at 9:00 am PST, 11:00 am CST, 12:00 pm EST.
Until next time,
Article printed from Marketwire blog: http://blog.marketwire.com
URL to article: http://blog.marketwire.com/2010/09/13/how-to-measure-online-influence-a-special-smmeasure-chat-with-klout/
URLs in this post:
 Tweet: https://twitter.com/share
 Megan Berry: http://www.twitter.com/meganberry
 Joe Fernandez: http://www.twitter.com/JoeFernandez
 @sysomos: http://www.twitter.com/sysomos
 Klout: http://www.klout.com
 full transcript: http://wthashtag.com/transcript.php?page_id=16193&start_date=2010-09-09&end_date=2010-09-09&export_type=HTML
 #smmeasure chat: http://blog.marketwire.com/2010/09/03/how-to-measure-blog-comments-and-forum-discussions/
 Marketwire Facebook : http://www.facebook.com/marketwire
 chat recaps: http://blog.marketwire.com/tag/smmeasure/
 #smmeasure LinkedIn Group: http://www.linkedin.com/groups?mostPopular=&gid=1795464
 Image: http://www.addtoany.com/share_save
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