It’s been a couple of months since we announced Marketwire’s acquisition of Sysomos, and we are very pleased with our progress to date.  As we anticipated, our clients have responded very positively to our move. It was our clients who had been asking us to integrate social media feedback and analysis into our portfolio of services.  Because communication professionals understand the value of knowing what is being said about their company, products, people or brands in the broader market, they also know why it makes sense to seamlessly integrate the ability to respond to those conversations.  Beyond that, they realize the significance in what we’re delivering: the power to incorporate intelligence learned from those social media conversations into their strategic plans. (more…)

We are all interested in measuring the success of our social media strategies.  Last week we covered the topic of print advertising and social media.  This week, I wanted to get a feel for the most popular social media tools out there, including URL shorteners, website analytics and social media analytics software. I want to thank everyone who participated and helped spread the word.  And, as always, a shoutout to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #9 recap (more…)

Earlier this year, I had the privilege of attending the Mesh Conference in Toronto where I interviewed Maggie Fox, CEO of the Social Media Group.  Watch the YouTube video or read the transcripts below:

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During last week’s #smmeasure chat, we answered the big question: “What is online influence?” with special guest @Klout. This week I wanted to ask everyone about a topic that is not often discussed in social media: print advertising. Thanks to everyone who participated and helped spread the word. And, as always, a shoutout to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #8 recap (more…)

Despite the global economic crisis and migration of readers to online platforms, traditional newspapers retain their vitality in Latin America, falling far from the predictions that point to a rapid decrease readership. On the contrary, they will continue to grow for the next five years, particularly in South America, according to research conducted by consulting firm PricewaterhouseCoopers. (more…)

During last Thursday’s wildly popular #smmeasure chat, I was astonished at the flurry of activity and volume of tweets, and amazed that hosts and participants managed to keep up with the frenetic pace for the full hour.  Amidst the onslaught of RTs, =)’s, comments and questions, I realized there was actually a conversation going on during this Twitter chat:  Folks posed questions and got answers; they shared opinion and insight, and they talked about best practice and trends.  Dare I say it…folks were E-N-G-A-G-E-D! (more…)

This week, we invited our first special guest to the #smmeasure chat and, needless to say, this was our most highly anticipated chat since #smmeasure was launched in July.   A big thanks goes out to Klout’s Megan Berry, marketing manager, and Joe Fernandez, CEO.  I also want to thank everyone who participated, submitted questions and helped spread the word.  And, as always, another shoutout to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #7 recap with special guest, Klout

Klout, the company that created the “Klout Score,” a metric that measures online influence, began this week’s #smmeasure chat session by asking three discussion questions and then went full force into audience questions.  Below is just a small taste of the great conversation we had.  Take a look at the full transcript for oodles of helpful tips. (more…)

“Early to bed, early to rise, makes a man [OR woman] healthy, wealthy and wise.”

We’re all pretty familiar with this seemingly antiquated proverb.  But old Ben Franklin’s adage rings truer than ever within the realm of morning news broadcasts, as more and more stations are beginning their shows at 4:30 or even 4:00 am.

According to a recent article in The New York Times, Nielsen ratings report that more and more Americans have their TV sets on during the wee hours, and news programs are going after those viewers, especially the 30-somethings, who represent lucrative ad dollars. (more…)

Just over a month ago, Marketwire created a weekly Twitter chat called #smmeasure with the help of Sysomos as co-host.  The purpose of the chat is to discuss best practices and provide tips on social media measurement and analytics.  Hopefully, the chat will enable participants to network with other social media professionals and develop a relationship beyond chatting.

Every week, since the beginning of our weekly chats, the topic of online influence and popularity has surfaced. So, for the next #smmeasure chat on Thursday, September 9th, Klout will be the week’s guest host to delve deeper into this subject matter. Based in San Francisco, Klout created its own metric – the “Klout Score” – that measures online influence and has worked with Tweetup (now PostUp), Hootsuite and Flowtown, to name a few. We’re excited to have them and hope you are able to participate. (more…)

After taking a week off, I forgot how quickly the chat goes by during the short hour.  Props to Garry Przyklenk, Marketwire’s online marketing manager, for taking the reins during last week’s #smmeasure chat and to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #6 recap (more…)

Back to school. It’s a “season” typically greeted with dread and anxiety by students; joy and pride by parents.  But if you’re a marketer, the dawning of a new semester is the perfect time to think about how your products and services can benefit college and university students.

Tap Into a Lucrative Market

The college population offers marketers a wealth of opportunities, especially because this year, student discretionary purchasing power is on the rise. The college years are also a great time to gain trust, because choices made during this stage of life tend to influence purchasing decisions for years to come. (more…)

You might know Marketwire as an all-inclusive communications tool for public relations, investor relations and marketing communications professionals. But, what you don’t know might surprise you. Below are a few facts — some more serious than others — about the company and the individuals who make up the company: (more…)