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How to measure Facebook engagement while gaining fans and likes
Posted By Nick Shin On August 20, 2010 @ 2:01 pm In Social Media | 4 Comments
There was a lot of anticipation building up to this week’s #smmeasure chat on Facebook measurement and your collective minds did not disappoint in providing tips and advice. I want to thank everyone who participated and helped spread the word. A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos  for co-hosting the chat.
#smmeasure chat #4 recap
Last week, we discussed the value of a Twitter retweet  (RT) and how to measure its value. This week, we focus on Facebook measurement. Below is just a small taste of the great conversation we had. There were so many golden nuggets to take away from the chat that this recap will not do it justice. I recommend that you take a look at the full transcript .
Q1: How do you get fans to like your FB page and to build a quality community?
Q2: In addition to FB Insights, what additional metrics do you use to measure FB success/engagement?
Q3: How do you measure influence on FB (courtesy of @erkramer)?
Food for Thought
Check back here every week for #smmeasure chat recaps and transcripts. Join the Marketwire Facebook page to get #smmeasure weekly discussion topics. If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure or @marketwire. Keep track of all of the #smmeasure chat recaps .
Join the #smmeasure LinkedIn Group to connect with others interested in social media and measurement. I will be off next week as I relocate from Chicago to Los Angeles, but don’t let those tears start streaming down your cheeks yet! Next week, Garry Przyklenk  will be co-hosting under @marketwire along with Sheldon @sysomos, 9:00 am PST, 11:00 am CST, 12:00 pm EST.
Until next time,
Article printed from Marketwire blog: http://blog.marketwire.com
URL to article: http://blog.marketwire.com/2010/08/20/how-to-measure-facebook-engagement-while-gaining-fans-and-likes/
URLs in this post:
 Tweet: https://twitter.com/share
 @sysomos: http://www.twitter.com/sysomos/
 value of a Twitter retweet: http://blog.marketwire.com/2010/08/13/the-value-of-a-twitter-retweet-and-how-to-measure-it/
 full transcript: http://wthashtag.com/transcript.php?page_id=16193&start_date=2010-08-19&end_date=2010-08-19&export_type=HTML
 #smmeasure chat recaps: http://blog.marketwire.com/tag/smmeasure/
 Garry Przyklenk: http://blog.marketwire.com/author/gprzyklenk/
 Image: http://www.addtoany.com/share_save
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