The value of a Twitter retweet and how to measure it
Published on August 13th, 2010 by Nick Shin
Wow! This week’s chat was full of useful tips on the Twitter retweet (RT). I want to thank everyone who participated and helped spread the word. A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.
#smmeasure chat #3 recap
Last week, we gave our chatters a variety of “versus” scenarios and many participants enthusiastically provided us with their wisdom. This week we centered our discussion around the Twitter retweet (RT). Below is just a small taste of the great conversation we had. A full transcript is also available.
Q1: What does being RT’d mean to you?
- @karimkanji: “being Rt’d means that what I’ve tweeted is valuable and/or the person tweeting is seen as valuable.”
- @ellerich: “I see being RT’d as having shared something valuable or if interest to the ppl I interact w/ on twitter”
- @hust0058: “I equate a RT to “liking” something on Facebook”
- @PRBristolblog: “being Re-tweeted means recognition of good content that is being pushed to a wider audience”
- @BrandEngineers: “RT means you understand & connect w/ your audience. You get their pace and appetite for content. A great feeling”
- @BrandEngineers: “A RT is acknowledgment. A gateway. The low hanging fruit, but start of, deeper engagement.”
- @jgombita: “always the cynic, think there’s a lot of reciprocal RT’ing going on, regardless of value. Gaming. Like a 140-c PR Blog Party”
- @jdojc: “I suppose # of RTs is crude & imperfect indicator tweet quality or at least how relevant ur posts are to ur followers.”
Q2: What do you do to get yourself RT’d? Do you have any secrets for getting RT’d?
- @swonderlin: “No secrets behind getting RT’d – just share good content!”
- @hust0058: “Add links, those get the most RTs in my experience”
- @hust0058: “no facebook links… they never work.”
- @ellerich: “make sure the tweet is short enough that it can be RTd – ideally w/ room for a comment/insight before!”
- @ellerich: “I’m mostly likely to RT (when asked) if it’s sthg not self-serving. Never so ppl can sell themselves or their business”
- @JPedde: “Advice I was given: Dont just say “Please RT” – “If you like it, RT it!” is less of an imposition”
Q3: Do you measure how many times a message is RT’d or how many people that RT potentially reached, i.e., impressions?
- @brightmatrix: “It’s one way to determine how much “reach” your messages get. Again, one metric to use among several.”
- @swonderlin: “Measure both – Just because an “influencer’ RT’d your message, doesn’t mean all their followers saw/clicked on it”
- @smmeasure: “If you are just counting the # of RTs. What kind of benchmark do you use? Historical? Trending? Other?”
- @brightmatrix: “Trends are always informative. Historical is good too: what time was original tweet? Was topic in the news?”
- @BrandEngineers: “Absolute numbers of RTs & RT reach don’t tell the whole story. Time of day is important and often overlooked.”
Food for thought:
- From @marketwire: @guykawasaki says that a RT is “the sincerest form of flattery”. Does that mean a “like” on FB is the same?
Funny tweet of the chat:
- @LynZee: “I RT with intentions of stealing that persons soul.”
Check back here every week for #smmeasure announcements and weekly questions. If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure or @marketwire. Keep track of all of the #smmeasure chat recaps.
Until next time,