We are living and communicating in a world that is seeing the rapid convergence of traditional and social media.  The velocity of this shift has often left communication professionals feeling confused, uncomfortable, and unsure of what to do: scrambling to figure out how social media fits in overall communication strategies, how to utilize it to our advantage, and how to measure its impact.  With so much and so fast, there’s a worry, too, of missing something big.

At Marketwire, we’ve been successful as the innovative leader in distributing our customers’ news, and now we are applying that innovative spirit to the social media sector and social media monitoring.

As such, I am very excited to announce Marketwire’s acquisition of Sysomos.

What does this mean for Marketwire and our clients?  It means unparalleled access to:

• Powerful tools that let you measure, monitor, understand and engage with the social media landscape in real time;
• Billions of social media conversations so you can see what’s happening, why it’s happening, and who’s driving the discussions about your organization, your brand and your competitors;
• All discussions within blogs, social networks, micro-blogging services, forums, video sites and  online media sources;
• The tone of the conversations and ability to identify sentiment by gender, age and location.

This move is aligned with Marketwire’s core values of driving intelligent innovation in anticipation of client needs, and always making it simple and easy for our customers to communicate.  We are proud of what we stand for and the positive impact it has on our customers, staff, suppliers, and others with whom we have come in contact. These are not just words that sound good on paper or a blog post. They are at the center of how we operate and what drives us forward. They are our promise to the market place.

For any company with a history of growth and success like Marketwire’s, the foundation must be solid.  We have built that foundation and have embarked on a course that reinforces our position as market leader in the communication industry with this strategic move. The Sysomos acquisition is but one strategy to continue our tradition of innovation and to deliver on our promise to advance the way the world communicates.

This is an exciting time to be at Marketwire, our future is bright, and you ain’t seen nothing yet!

Welcome to the family, Sysomos!

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Tags: marketwire acquires sysomos, sentiment analysis, social media monitoring

This entry was posted on Tuesday, July 6th, 2010 at 2:23 pm and is filed under Events, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.