Preview: Multivariate Testing and Online Marketing Webinar, May 27

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Published on May 14th, 2010 by

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ClickZ and Online Marketing Summit will be hosting the Online Marketing Virtual Summit, a free online marketing conference and expo May 27. Marketwire is pleased to announce our participation in the virtual exhibit hall. As Marketwire’s online marketing and lead generation manager, I will also host the session, “Multivariate Testing: Becoming a data-driven online marketer.”

In this one-hour session, you will learn:

  • The definition of multivariate testing, and how it can benefit your online marketing efforts
  • How to challenge conventional wisdom with web analytics and testing
  • Effective profiling techniques to develop user personas
  • Six important reasons to start testing now
  • How technology is making testing “easy peasy”

I’ll share real examples from Marketwire landing-page testing that resulted in remarkable improvements to visitor conversions. Register today for the summit and be sure to visit our virtual booth on May 27th.  Look forward to seeing you there.


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  • http://visualwebsiteoptimizer.com/ Paras Chopra

    Hi Garry,

    It is fantastic that you are holding a session on multivariate testing! I nodded fully in agreement with you when I read how technology is making MVT “easy peasy” :)

    I am the founder of Visual Website Optimizer (http://visualwebsiteoptimizer.com/) and wanted to get in touch with you regarding this session. I tried searching the web for your email address but couldn't find it. How can I get in touch with you? Wanted to demo you the tool and talk about possible partnership opportunities.

    Thanks!
    Paras Chopra

  • http://www.ppc-advice.com Garry Przyklenk

    Looks like an interesting tool. Would love to connect with you, feel free to email gprzyklenk[at]marketwire[dot]com.

    Regards,
    Garry

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