http://blog.marketwire.com/2010/04/14/emetrics-toronto-2010-%e2%80%93-clear-goals-actionable-insights-measurable-results/ PR and IR industry news and discussion Tue, 30 Apr 2013 13:02:48 +0000 hourly 1 http://wordpress.org/?v=3.4 http://blog.marketwire.com/2010/04/14/emetrics-toronto-2010-%e2%80%93-clear-goals-actionable-insights-measurable-results/comment-page-1/#comment-347 Garry Przyklenk Sat, 17 Apr 2010 00:59:59 +0000 http://blog.marketwire.com/?p=411#comment-347 For media companies, it's extremely important to standardize metrics as a currency, but I feel the focus on metrics themselves in a vacuum of other data such as competitive intelligence and customer feedback is somewhat misleading. You're absolutely right, without the "WHY" the data lacks context, you can't tell whether it's good or bad. For media companies, it's extremely important to standardize metrics as a currency, but I feel the focus on metrics themselves in a vacuum of other data such as competitive intelligence and customer feedback is somewhat misleading. You're absolutely right, without the “WHY” the data lacks context, you can't tell whether it's good or bad.

]]> http://blog.marketwire.com/2010/04/14/emetrics-toronto-2010-%e2%80%93-clear-goals-actionable-insights-measurable-results/comment-page-1/#comment-346 Chantal Jura Sat, 17 Apr 2010 00:48:20 +0000 http://blog.marketwire.com/?p=411#comment-346 I was recently at the RTDNA@NAB conference and went to a "Making Money out of Metrics" seminar that was a little over my head but still interesting. The moderator, Edward Esposito, Chairman of RTDNF, made a good point by saying in our multi-platform digital world, we should focus on unifying the way we measure metrics. Do you think this can be done? Also, I agree that we should ask the question, or more like the Right Questions, WHY is the data important. I was recently at the RTDNA@NAB conference and went to a “Making Money out of Metrics” seminar that was a little over my head but still interesting. The moderator, Edward Esposito, Chairman of RTDNF, made a good point by saying in our multi-platform digital world, we should focus on unifying the way we measure metrics. Do you think this can be done? Also, I agree that we should ask the question, or more like the Right Questions, WHY is the data important.

]]> http://blog.marketwire.com/2010/04/14/emetrics-toronto-2010-%e2%80%93-clear-goals-actionable-insights-measurable-results/comment-page-1/#comment-215 Garry Przyklenk Fri, 16 Apr 2010 20:59:59 +0000 http://blog.marketwire.com/?p=411#comment-215 For media companies, it's extremely important to standardize metrics as a currency, but I feel the focus on metrics themselves in a vacuum of other data such as competitive intelligence and customer feedback is somewhat misleading. You're absolutely right, without the "WHY" the data lacks context, you can't tell whether it's good or bad. For media companies, it's extremely important to standardize metrics as a currency, but I feel the focus on metrics themselves in a vacuum of other data such as competitive intelligence and customer feedback is somewhat misleading. You're absolutely right, without the “WHY” the data lacks context, you can't tell whether it's good or bad.

]]> http://blog.marketwire.com/2010/04/14/emetrics-toronto-2010-%e2%80%93-clear-goals-actionable-insights-measurable-results/comment-page-1/#comment-214 Chantal Jura Fri, 16 Apr 2010 20:48:20 +0000 http://blog.marketwire.com/?p=411#comment-214 I was recently at the RTDNA@NAB conference and went to a "Making Money out of Metrics" seminar that was a little over my head but still interesting. The moderator, Edward Esposito, Chairman of RTDNF, made a good point by saying in our multi-platform digital world, we should focus on unifying the way we measure metrics. Do you think this can be done? Also, I agree that we should ask the question, or more like the Right Questions, WHY is the data important. I was recently at the RTDNA@NAB conference and went to a “Making Money out of Metrics” seminar that was a little over my head but still interesting. The moderator, Edward Esposito, Chairman of RTDNF, made a good point by saying in our multi-platform digital world, we should focus on unifying the way we measure metrics. Do you think this can be done? Also, I agree that we should ask the question, or more like the Right Questions, WHY is the data important.

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