Tips from the trainer: Preventing social media overexposure and information overload
Published on April 2nd, 2010 by Nick Shin
Many people involved in social media feel there is just too much information coming at them. They feel overwhelmed, and that social media just doesn’t work. This week, I received a question from an SM 10X30 participant about overexposure and information overload.
As a reminder, all questions are welcome, whether you are new to social media or are someone who is already very familiar. I love to help and chat about social media. @ me on Twitter and let’s talk!
Q. What are your suggestions in preventing overexposure and information overload when it comes to using all these social media sites? Can you recommend a percentage mix of content and conversation to keep your fans and followers interested?
- Post relevant content. In general, it’s not how often or how much you tweet or post, it’s the quality that counts. If you continually develop new and relevant content, your followers will continue to be interested. It’s important to make the content relevant to your business so they can think of you when the need arises. It’s also important to post consistently. A stagnant social media account is one of the sins of social media marketing and you will lose followers/fans quickly.
- Engage in conversation. Providing relevant content is great, but you also don’t want to look like you’re spamming. Remember that spam applies to social media as well. The point of joining a social media site is to develop relationships. A great start is to join a TweetChat on Twitter, fan a page on Facebook and answer questions on LinkedIn. This shows your fans that you are authentic, knowledgeable and willing to help, as opposed to being seen as a person only wanting to sell.
- Market yourself smartly. There might be a time when you need to promote a great offer and you want to get as much exposure as possible. In preventing overexposure, be creative and re-word the message rather than repeating the same thing over and over again.
- Ask questions. Instead of just broadcasting your message, seek advice and answers from other users and groups. You’ll be surprised by how helpful the social networking community really is and how it can spark a great conversation.
Thanks to the SM10X30 participants who submitted this question. Your dedication and willingness to learn are much appreciated! Keep your questions and feedback coming! Send me an email at nshin [at] marketwire [dot] com.
If you are part of the SM10X30 program, comment or @ me on Twitter to be included in the #sm10x30 Twitter list. Here is a link to follow those who are as dedicated to social media as you are: http://twitter.com/#/list/Marketwire/sm10x30-rockstars. Be sure to join the Facebook group dedicated to SM10X30 participants.