Reading the recaps and following @Marketwire coverage from North American stops of Search Engine Strategies (SES) has been eye-opening. Colleagues from our Toronto, Chicago, and LA offices have been frequent attendees, and rave about how much they learn from top industry experts about search engine marketing (SEM), search engine optimization (SEO) and social media.  This year’s agenda for SES London is chock-full of brilliant and engaging speakers, so I thought I would share the reasons that I will be attending this year.

1. Content that focuses on measurement and ROI.
   With featured keynote speakers such as Avinash Kaushik, Google’s Analytics Evangelist; Jim Sterne, chairman of the Web Analytics Association; and Bryan Eisenberg, New York Times bestselling author, the conference hall is undoubtedly going to be buzzing.
2. Advanced, real-world discussions on SEO.
   Many sessions will go beyond a simple discussion on “what are keywords?” and “standard best practices,” focusing instead on real-time search, meaningful metrics and advanced link building through PR and social media.
3. Applied social media success stories.
   So much is going on in social media, and so quickly, that it can prove difficult to keep up.  SES will have plenty of real-world examples from the very people who have leveraged powerful new platforms such as Twitter, Facebook, and LinkedIn.
4. Industry-leading speakers.
   Experts abound at a conference like SES, and it’s exciting to see the same experts who just participated in previous sessions actually attend other presentations to keep their skills sharp.  Some of the experts due to speak at SES include: SEOmoz.org’s CEO Rand Fishkin; VP, Global Content Director of Incisive Media Mike Grehan, and President and Co-Founder of SEO-PR.com Greg Jarboe.
5. Unparalleled networking opportunities.
   Networking lunches, cocktail receptions and expo hall breaks are peppered throughout the agenda, providing plenty of opportunity to meet and socialize with the best and brightest in the online world.

Perhaps the best reason to consider attending SES London 2010 is to take advantage of a great show at a reduced rate, courtesy of Marketwire.  Use the priority code “20MARKW” to get 20% off any conference pass for Search Engine Strategies London 2010, which runs 16-19 February at the Business Design Centre.  Register at SearchEngineStrategies.com/London/ and see you at the show!

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Tags: search engine strategies, ses coupon code

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