On any given day, one needs look no further than Marketwire’s newsroom to see the wide range of content and types of press releases issued by our clients: breaking news, media advisories, product launches, Social Media 2.0, foreign-language news, and much more.   And, while there is no “one size fits all” for press releases, our clients are using multimedia content – embedded photos, video and audio – more than ever before.  Sharing richer, more colorful stories with the media and consumers, engaging online audiences and taking advantage of universal search are just some of the reasons why.  Lest you think that incorporating video into your press releases and having it hosted on Marketwire’s YouTube channel isn’t worth the effort, consider this:  In 2009, the top 10 most-viewed videos that were included in our clients’ press releases garnered nearly 300,000 views.  (Don’t forget that YouTube as a search engine is second only to Google!) (more…)

It’s becoming abundantly clear that conferences catering to professionals in digital media, public relations, and online marketing are shifting from forums that sometimes promote unsubstantiated tactical tips, tricks, and buzz words into educational events focusing on what really matters — profitable business strategies.  To my surprise, Search Engine Strategies (SES) Chicago was a show that withheld the pontification of “best practices” and instead hammered home the value proposition of smarter strategic planning, as well as the importance of measuring both return on investment (ROI) and lifetime value (LTV) of the customer or consumer. (more…)

Marketwire was a proud sponsor of the Public Relations Society of America (PRSA)-Silicon Valley’s Media Predicts 2010 event, December 2nd, at the Computer History Museum in Mountain View, California.  This annual event features a number of influential journalists and bloggers who offer up their bold predictions on what will occur in the technology space in the coming year. (more…)

On Friday, December 4th, Marketwire attended the public unveiling of the new CBC/Radio-Canada Vancouver integrated newsroom in support of the broadcaster’s annual Food Bank Day Fundraiser. To help promote the event and draw a bigger crowd of “do-gooders”, we organized a tweetup with other marketing and journalist professionals. (more…)

Paper, glass, or plastic — how do you like your news delivered? Are you traditional and tactile, with newsprint-stained fingertips and a fondness for the weekend paper? Do you still tune in regularly to TV news programs and all-news stations? Do you own a radio? How about your iPod, BlackBerry or Kindle – if someone snuck a peek at your news apps and downloads, what would they say about you? Chances are, you’re a “blended” news consumer who likes a little of everything. (more…)