Welcome to a Brand New Day at Marketwire!
This new look and brand promise is the first step of our next journey as a company- we refer to this as our “Brand New Day” at Marketwire. Our vision is to inspire and empower the world’s communicators to achieve greatness. We are not just about issuing press releases for our clients nor are we just about social media monitoring and analysis software. We are about powerfully simple communication solutions. We are about technology and great design. We are about our customer service. We are about living up to all that our great brand promises for our clients.
To do this we are launching our new Marketwire Resonate platform in the next few weeks. Our platform will align the business intelligence extracted from the social web with the ability for our audiences to connect with all their audiences.
At Marketwire we have worked hard over the past 29 years to build a reputation for our company, to stand for all the good things we want our clients, prospects, partners and employees to think of when they hear the name “Marketwire.” They know that Marketwire is recognized for the innovative offerings and tremendous client service that we have delivered over the years, but as with all markets, technology is changing how we communicate. The world of social media is transforming the way people access, consume and interact with information and each other.
So today we are introducing our new brand identity. This new identity represents a refreshing of our brand. We want to ensure our brand is identified with social media communications, and speaks to a marketing communications audience as well as our traditional public relations and investor relations customers. Our service is Beyond Words in every respect and we will be working to develop our brand presence that matches our movement beyond traditional communications, beyond just social media communications and is actually recognized as the leading authority in bridging these two worlds of communication.
We would like you to join us on this journey.
We continue to be amazed at the variety of creative ways our clients use Sysomos Heartbeat and MAP (Media Analysis Platform) to monitor, analyze and engage in the social sphere. Although the basics are the same, the applications are as wide-ranging as each client’s business objectives. There’s no doubt that 
Social media is rife with business buyers searching for business solutions. According to Forrester Research, 84 percent of business buyers say word of mouth has the greatest influence over their purchasing decisions, far surpassing any form of paid media. And Twitter is a great place to find business buyers. It’s a veritable goldmine that can pay off handsomely for B2B organizations. Jonathan Astor, social media lead at Valtech and Sheldon Levine, community manager at Marketwire + Sysomos, show us how to find and nurture social media leads. To listen to Jonathan and Sheldon discuss this fascinating topic, tune into the archived version of our recent webinar: “
Positive word of mouth and brand advocacy are important to any organization. But for nonprofits, groups that are typically challenged by strict budgets, limited human resources and government regulations, word-of-mouth and advocacy marketing are key strategies. Enter social media and the abundance of wide-open channels (most of them free to use) and communities of socially and ethically conscious millions. For many nonprofits, the opportunity to identify and tap into groups of like-minded citizens helps the organization not only share its mission and mandate, but use the common collective of fans and followers to spread those messages far(ther) and wide(r). Let’s look at ten nonprofits doing just that.
If you’re in marketing, PR or any communications role you’ve likely been inundated with expert advice on how to incorporate content marketing into your business strategies and heard why it’s a must-have in your corporate plan. Many practitioners are just getting familiar with terms like content marketing, content strategy, content publishing and content curation, while others are writing books and blog posts about it. If you’re new to it all, don’t despair: You’re probably already doing some kind of content marketing, even if you don’t realize it.
Anyone who’s ever written a press release knows it’s all about the one-two punch: You want people to read your release, and you want them to act on what they’ve read in some way. Whether the goal is to solicit media attendance at the grand-opening of your new corporate headquarters, announce the launch of a new line of kids’ organic clothing to generate online sales, or notify the public of contaminated deli meats, the intent of any press release is the same. Social media has become a driving force in the way we create and publish news, so making press releases more social media friendly is a smart communications tactic. It’s not difficult, and it opens the door for having your content seen, shared and acted upon by more people.
There’s no doubt about it; 2012 is going to be a year of great conversations with your customers, employees, investors and the media. You’ll create fantastic content and share it with the people who matter most to your company. You’ll provide them with the news and information they need to make informed decisions about buying your products and services, and you’ll build strong, long-lasting relationships with the people who can make your brand better and your business more successful. And you’ll do it all by being engaged.
From everyone at Marketwire, Happy Holidays. Whether your celebration is Christmas, Hanukkah, Kwanzaa or simply time with family and friends, we wish you peace. And as we welcome 2012, we fill our mugs with holiday cheer and share a toast to a New Year that brings health and prosperity to us all. 
To be influential in social media can mean many things. Sometimes it’s all about the numbers — the sheer volume of followers that one individual can amass is truly staggering, and with every Facebook post or tweet, millions of people have the potential to be swayed by that influence on what to buy, where to travel or how to vote. But it’s not always just about numbers. The creativity, expertise and unique insight that an influencer shares with his or her community are what truly make them worthy of following. Take a look at our choices for some of the most influential in the social sphere in 2011. 
Tech toys are big business and it seems that the coolest, fastest, smallest, smartest, most multifunctional or just plain “gotta have it” products are particularly popular around the holiday season. But just because something is cool doesn’t mean it can’t also be useful, and some of the best digital tools are those that are equal parts play and productivity (smartphones, anyone?). With this week’s Pulse, we asked ourselves one simple question: What fun and functional gadgets would make great gifts for the busy MarCom or PR professional in your life? We searched the e-shelves and found ten, any of which are bound to please.
When we read about the importance of listening, monitoring and being active in social media, it is typically in reference to B2C companies. Social media is almost seen as “sexy” and a “must-have strategy” for B2C success, yet we tend to hear less about how important real-time listening and 
As the month of November comes to close we bid a fond “adieu” to all the wild moustaches that show themselves but once a year. That’s right, by the time this post is up MOvember will officially be over (but I’m sure you can still donate). For those not in the know, all the creepy moustaches you’ve seen over the past month have been part of a worldwide charity effort to raise money for prostate cancer research, while having a little fun. Well, we started off the month with a 
The traditional 
The four-day Thanksgiving holiday weekend sees millions of Americans gather with friends and family over turkey dinner and an unprecedented number who follow their Thanksgiving feast with an early-morning trip to the mall for some bare-knuckled Black Friday shopping. The four days of the holiday weekend are some of the busiest and most profitable in the U.S. travel and retail sectors: About 42.5 million people are expected to travel by car or plane for Thanksgiving, according to travel tracker AAA, and an estimated 152 million people are expected to shop over Black Friday weekend, according to the National Retail Federation. If you think Thanksgiving is just about turkey, you are mistaken. Take a look at a few of our clients’ Thanksgiving-focused press releases and see how they are gearing their content toward travellers, shoppers and chefs.
A great team is one with incredible personality, strong spirit and an obvious sense of camaraderie. Meet the Sysomos team; the folks who create, support, sell, market and manage the industry’s best 
Because bloggers are often considered the journalists of the Internet, it’s no wonder many professional communicators are turning to them to pitch ideas, events or products. Depending on the blogger, he or she can leave either a positive or a negative impression about your pitch to his or her many faithful subscribers. Let’s not forget that influential bloggers also receive many pitches – sometimes up to 100 a day – from organizations promoting their products, services or the organizations themselves. So how do you successfully pitch a blogger?
